CerealBear.com | Boost Bingo Campaign
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Boost Bingo Campaign

A major campaign website for Boost Juice in April 2015

Game concept: The website will generate 3 x 2 digits ball daily. Match it to your loyalty card number and if you have 2 x 2 digits, 3 x 2 digits (both in sequence or not), you get a prize! The campaign is called: Boost Bingo.

Challenge: Make bingo cool so it will appeal to  to 15 – 30 yo.

Solution: A fun, adorable approach was used. The concept of the website is, granny’s place. As you arrived on the site, you’ll see granny rotating on the bingo balls cage. I used brick walls as the background, vintage frames as buttons and reading chair on the home screen when the site was closed.

Visit the archived site here


UI, UX, web design


August 8, 2015