This is one of Boost’s most famous campaigns and in 2014, they wanted to bring digital elements into it. Every weekday, Boost will announce 2 names on the radio. However, with the website, customers could register their names to be the third name of the day giving everyone the chance to score a free Boost. This third name will be picked and announced through facebook. If someone else has registered your name, you can add to it. You can search for your friends and see how popular your name is.